Branding East Charlotte
It's Your Time to Speak Up
As y ou know , for several years, people throughout east Charlotte have been working to give the area a brand name and visual identity that will be recognized by everyone. Now a group of representatives from throughout the area is working to complete the work.
You can help. Please send your ideas. We know you are busy, but you can make a difference if you answer as many questions below as you can. We can all work together to develop a name and a logo that will identify the area just the names of Southend, NoDa, Dilworth, etc. are accepted.
Your input Needed. Please Return this survey by Now.
You are welcome to forward this survey to others who care about east Charlotte and its future.
No Email? Send your survey to
EAST Branding Committee – attention Carola Cardenas
Simmons YMCA
6824 Democracy Drive
PO Box 25382
Charlotte , NC 28229
REPLY TO: brandsurvey@charlotteeast.com
(you can copy the survey into an email and indicate your answers) |
- When you think of east Charlotte , what best describes the physical area you include?
WEST BOUNDAR Y
___ Belmont |
___ other: __________________________ |
| ___ Plaza-Midwood |
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EAST BOUNDAR Y
| ___ Harris Blvd |
___ Mtthws/MntHill |
| ___ County Line |
___ other: __________________________ |
SOUTH BOUNDAR Y
| ___ Independence Blvd |
___ other: __________________________ |
| ___ Briar Creek |
|
NORTH BOUNDAR Y
| ___ Shamrock |
___ The Plaza |
| ___ Monroe Rd |
___ other: __________________________ |
2. How would you describe the CURRENT atmosphere of East Charlotte / Charlotte East ?
Number your top FIVE of the words below:
1=top priority to 5 = lowest importance. If needed fill in additional words and number them. |
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__ Ethnic food center |
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__ Community-active |
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__ Good food |
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__ Naturally beautiful |
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__ Diverse |
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__ Beautiful |
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__ New |
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__ Struggling |
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__ Natural |
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__Convenient |
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__ Established _ |
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__ Big trees |
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__ Impermanent |
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_ Dynamic |
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_ Heart of charlotte |
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__ Changing |
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__ Pretty |
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__ International |
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__ Progressive |
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__ Cosmopolitan |
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__ Ethnic food center |
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__ Traditional |
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__ Sophisticated |
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__ Friendly |
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__ Comfortable |
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__ Fragmented |
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_ Open to possibilities
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_ Decaying |
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__ Historical |
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___ Warm |
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__ Solid |
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__ Old
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__ Neighborly |
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__ Dangerous |
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__ New |
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__ Fun |
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__ Exciting |
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__Convenient |
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__ Attractive |
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__ Conservative |
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__ Unstable |
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__ Conservative |
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__ Misunderstood |
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__ Forward-thinking |
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__ Backward |
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__ Accessible |
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__ Divided |
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Others:
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3. How you would like to describe East Charlotte / Charlotte East in five years .
Number your top FIVE of the words below: 1= top priority to 5 = lowest importance. If needed fill in additional words and number them . |
| |
__ Ethnic food center |
|
__ Community-active |
|
__ Good food |
| |
__ Naturally beautiful |
|
__ Diverse |
|
__ Beautiful |
| |
__ New |
|
__ Struggling |
|
__ Natural |
| |
__Convenient |
|
__ Established _ |
|
__ Big trees |
| |
__ Impermanent |
|
_ Dynamic |
|
_ Heart of charlotte |
| |
__ Changing |
|
__ Pretty |
|
__ International |
| |
__ Progressive |
|
__ Cosmopolitan |
|
__ Ethnic food center |
| |
__ Traditional |
|
__ Sophisticated |
|
__ Friendly |
| |
__ Comfortable |
|
__ Fragmented |
|
_ Open to possibilities
|
| |
_ Decaying |
|
__ Historical |
|
___ Warm |
| |
__ Solid |
|
__ Old
|
|
__ Neighborly |
| |
__ Dangerous |
|
__ New |
|
__ Fun |
| |
__ Exciting |
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__Convenient |
|
__ Attractive |
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__ Conservative |
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__ Unstable |
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__ Conservative |
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__ Misunderstood |
|
__ Forward-thinking |
|
__ Backward |
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__ Accessible |
|
__ Divided |
|
|
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Others:
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| 4. If you could give a name to this area now, what would you call it (indicate ONE): |
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East Charlotte |
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YOUR Name Idea(s): |
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EAST |
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Charlotte East |
| 5.When you talk to others, how do you describe East Charlotte ? |
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| 6.What is east Charlotte 's biggest asset? |
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7. What is the biggest opportunity for east Charlotte ? |
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8. What is the biggest challenge for east Charlotte ? |
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| 9. Other thoughts or facts the task force should know? |
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PLEASE HELP US KNOW WHO IS GIVING INPUT.
These questions are for general analysis only. They will NOT be tied to your name.
What is y our interest in east Charlotte (please check all that apply):
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Realtor R |
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Resident homeowner |
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Investor |
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Resident renter |
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Current Developer |
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Former resident |
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Prospective Developer |
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Prospective resident |
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City / Government official |
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Current Business Owner |
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Community Organization representative |
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Former business owner |
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Other: _____ |
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Prospective Business Owner |
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Optional:
Your address OR Business in East Charlotte : ___________________________________
Would you like to participate in the committee that is doing this analysis and making recommendations?
If YES -- Your Name____________________________________
Contact Information (email and phone): __________________________________________________
Do you want to be on the email list for reports of results, future updates and/or giving input? _____yes ____ no
If yes, your correct email address: _____________________________
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Branding East Charlotte is a cooperative volunteer effort supported by the Eastland Area Strategies Team (E.A.S.T.). The commmittee: BG Metzler (Plaza-Midwood/E.A.S.T.), Darrell Bonapart (CECP), Jamie Banks (Charlotte Economic Development Dept), Jarrett Royster (YMCA), Jean Greer (ASC-East), Josie Bulla (AIA), Louise Woods (Coventry Woods), Louise Barden (Evergreen Neighbors)
