As y ou know , for several years, people throughout east Charlotte have been working to give the area a brand name and visual identity that will be recognized by everyone. Now a group of representatives from throughout the area is working to complete the work.
You can help. Please send your ideas. We know you are busy, but you can make a difference if you answer as many questions below as you can. We can all work together to develop a name and a logo that will identify the area just the names of Southend, NoDa, Dilworth, etc. are accepted.
Please make sure your input is counted in the analysis!
Return this survey by October 6 , 2008.
REPLY TO: branding@charlotteeast.com
(you can copy the survey into an email and indicate your answers)
You are welcome to forward this letter to others who care about east Charlotte and its future.
No Email? Send your survey to
EAST Branding Committee – attention Carola Cardenas
Simmons YMCA
6824 Democracy Drive
PO Box 25382
Charlotte , NC 28229
1. When you think of east Charlotte , what best describes the physical area you include?
WEST BOUNDAR Y
___ Belmont
___ Plaza-Midwood
___ other: __________________________ : :
EAST BOUNDAR Y
___ Harris Blvd
___ County Line
___ Mtthws/MntHill
___ other: __________________________
SOUTH BOUNDAR Y
___ Independence Blvd
___ Briar Creek
___ other: __________________________
NORTH BOUNDAR Y
___ Shamrock
___ Monroe Rd
___ The Plaza
___ other: __________________________
- How would you describe the CURRENT atmosphere of East Charlotte / Charlotte East ?
Number your top FIVE of the words below: 1=top priority to 5 = lowest importance. If needed fill in additional words and number them.
__ Changing
__ Dynamic
__ Progressive
__ Traditional
__ Comfortable
__ Pretty
__ Cosmopolitan
__ Sophisticated
__ Fragmented
__ Decaying
__ Solid
__ Dangerous
__ Exciting
__ Conservative
__ Diverse
__ Struggling
__ International
__ Historical
__ Old
__ New
__Convenient
__ Impermanent
__ Beautiful
__ Natural
__ Big trees
__ International
__ Ethnic food center
__ Unstable
__ Friendly
__ Established
__ Naturally beautiful
__ Community-active
__ Open to possibilities
__ Heart of charlotte
__ Attractive
__ Warm
__ Neighborly
__ Fun
__ Entertaining
__ Good food
__ Misunderstood
__ Forward-thinking
__ Conservative
__ Backward
__ Divided
__ Accessible
Others:
______________
______________
- How you would like to describe East Charlotte / Charlotte East in five years .
Number your top FIVE of the words below: 1= top priority to 5 = lowest importance. If needed fill in additional words and number them .
__ Changing
__ Dynamic
__ Progressive
__ Traditional
__ Comfortable
__ Pretty
__ Cosmopolitan
__ Sophisticated
__ Fragmented
__ Decaying
__ Solid
__ Dangerous
__ Exciting
__ Conservative
__ Diverse
__ Struggling
__ International
__ Historic
__ Old
__ New
__Convenient
__ Impermanent
__ Beautiful
__ Natural
__ Big trees
__ International
__ Ethnic food center
__ Unstable
__ Friendly
__ Established
__ Naturally beautiful
__ Community-active
__ Open to possibilities
__ Heart of charlotte
__ Attractive
__ Warm
__ Neighborly
__ Fun
__ Entertaining
__ Good food
__ Misunderstood
__ Forward-thinking
__ Conservative
__ Backward
__ Divided
__ Accessible
Others:
______________
______________
4. If you could give a name to this area now, what would you call it (indicate ONE):
____ East Charlotte YOUR Name Idea(s):
____ EAST
____ Charlotte East ______________________________
- When you talk to others, how do you describe East Charlotte ?
- What is east Charlotte 's biggest asset?
- What is the biggest opportunity for east Charlotte ?
- What is the biggest challenge for east Charlotte ?
- Other thoughts or facts the task force should know? _____________________________
PLEASE HELP US KNOW WHO IS GIVING INPUT.
These questions are for general analysis only. They will NOT be tied to your name.
What is y our interest in east Charlotte (please check all that apply):
___ Resident
___ Former resident
___ Prospective resident
___ Current Business Owner
___ Former business owner
___ Prospective Business Owner
__ _ Realtor R
___ Investor
___ Current Developer
___ Prospective Developer
___ City / Government official
___ Community Organization representative
___ Other: _________________________________________
Optional:
Your address OR Business in East Charlotte : ___________________________________
Would you like to participate in the committee that is doing this analysis and making recommendations?
If YES -- Your Name____________________________________
Contact Information (email and phone): __________________________________________________
Do you want to be on the email list for reports of results, future updates and/or giving input?
_____yes ____ no If yes, your correct email address: _____________________________
Branding East Charlotte is a cooperative volunteer effort supported by the Eastland Area Strategies Team (E.A.S.T.). The commmittee: BG Metzler (Plaza-Midwood/E.A.S.T.), Darrell Bonapart (CECP), Jamie Banks (Charlotte Economic Development Dept), Jarrett Royster (YMCA), Jean Greer (ASC-East), Josie Bulla (AIA), Louise Woods (Coventry Woods), Louise Barden (Evergreen Neighbors)
