Branding East Charlotte

It's Your Time to Speak Up

As y ou know , for several years, people throughout east Charlotte have been working to give the area a brand name and visual identity that will be recognized by everyone. Now a group of representatives from throughout the area is working to complete the work.

You can help. Please send your ideas. We know you are busy, but you can make a difference if you answer as many questions below as you can. We can all work together to develop a name and a logo that will identify the area just the names of Southend, NoDa, Dilworth, etc. are accepted.

Please make sure your input is counted in the analysis!
Return this survey by  October 6 , 2008.

REPLY TO: branding@charlotteeast.com
(you can copy the survey into an email and indicate your answers)

You are welcome to forward this letter to others who care about east Charlotte and its future.

No Email? Send your survey to

EAST Branding  Committee – attention Carola Cardenas
Simmons YMCA
6824 Democracy Drive
PO Box 25382
Charlotte , NC 28229

1. When you think of east Charlotte , what best describes the physical area you include?

WEST BOUNDAR Y

___ Belmont

___ Plaza-Midwood

___ other: __________________________ : :

EAST BOUNDAR Y

___ Harris Blvd

___ County Line

___ Mtthws/MntHill

___ other: __________________________

SOUTH BOUNDAR Y

___ Independence Blvd

___ Briar Creek

___ other: __________________________

NORTH BOUNDAR Y

___ Shamrock

___ Monroe Rd

___ The Plaza

___ other: __________________________

  1. How would you describe the CURRENT atmosphere of East Charlotte / Charlotte East ?
    Number your top FIVE of the words below: 1=top priority to 5 = lowest importance. If needed fill in additional words and number them.

__ Changing

__ Dynamic

__ Progressive

__ Traditional

__ Comfortable

__ Pretty

__ Cosmopolitan

__ Sophisticated

__ Fragmented

__ Decaying

__ Solid

__ Dangerous

__ Exciting

__ Conservative

__ Diverse

__ Struggling

__ International

__ Historical

__ Old

__ New

__Convenient

__ Impermanent

__ Beautiful

__ Natural

__ Big trees

__ International

__ Ethnic food center

__ Unstable

__ Friendly

__ Established

__ Naturally beautiful

__ Community-active

__ Open to possibilities

__ Heart of charlotte

__ Attractive

__ Warm

__ Neighborly

__ Fun

__ Entertaining

__ Good food

__ Misunderstood

__ Forward-thinking

__ Conservative

__ Backward

__ Divided

__ Accessible

Others:

______________

______________


  1. How you would like to describe East Charlotte / Charlotte East in five years .
    Number your top FIVE of the words below: 1= top priority to 5 = lowest importance. If needed fill in additional words and number them .

__ Changing
__ Dynamic

__ Progressive

__ Traditional

__ Comfortable

__ Pretty

__ Cosmopolitan

__ Sophisticated

__ Fragmented

__ Decaying

__ Solid

__ Dangerous

__ Exciting

__ Conservative

__ Diverse

__ Struggling

__ International

__ Historic

__ Old

__ New

__Convenient

__ Impermanent

__ Beautiful

__ Natural

__ Big trees

__ International

__ Ethnic food center

__ Unstable

__ Friendly

__ Established

__ Naturally beautiful

__ Community-active

__ Open to possibilities

__ Heart of charlotte

__ Attractive

__ Warm

__ Neighborly

__ Fun

__ Entertaining

__ Good food

__ Misunderstood

__ Forward-thinking

__ Conservative

__ Backward

__ Divided

__ Accessible

Others:

______________

______________




4. If you could give a name to this area now, what would you call it (indicate ONE):

____ East Charlotte YOUR Name Idea(s):

____ EAST

____ Charlotte East ______________________________

  1. When you talk to others, how do you describe East Charlotte ?
  1. What is east Charlotte 's biggest asset?
  1. What is the biggest opportunity for east Charlotte ?
  1. What is the biggest challenge for east Charlotte ?
  1. Other thoughts or facts the task force should know? _____________________________

PLEASE HELP US KNOW WHO IS GIVING INPUT.

These questions are for general analysis only. They will NOT be tied to your name.

What is y our interest in east Charlotte (please check all that apply):

___ Resident

___ Former resident

___ Prospective resident

___ Current Business Owner

___ Former business owner

___ Prospective Business Owner

__ _  Realtor R

___ Investor

___ Current Developer

___ Prospective Developer

___ City / Government official

___ Community Organization representative

___ Other: _________________________________________

Optional:

Your address OR Business in East Charlotte : ___________________________________

Would you like to participate in the committee that is doing this analysis and making recommendations?

If YES -- Your Name____________________________________

Contact Information (email and phone): __________________________________________________

Do you want to be on the email list for reports of results, future updates and/or giving input?

_____yes ____ no If yes, your correct email address: _____________________________

Branding East Charlotte is a cooperative volunteer effort supported by the Eastland Area Strategies Team (E.A.S.T.). The commmittee: BG Metzler (Plaza-Midwood/E.A.S.T.), Darrell Bonapart (CECP), Jamie Banks (Charlotte Economic Development Dept), Jarrett Royster (YMCA), Jean Greer (ASC-East), Josie Bulla (AIA), Louise Woods (Coventry Woods), Louise Barden (Evergreen Neighbors)

 

 

 

 

 

 

For information, contact: Info@charlotteeast.com                                             Updated September 14, 2008

This site is a service of the Eastland Area Strategies Team (E.A.S.T.), a volunteer board working for the future of East Charlotte.