Branding East Charlotte

It's Your Time to Speak Up

As y ou know , for several years, people throughout east Charlotte have been working to give the area a brand name and visual identity that will be recognized by everyone. Now a group of representatives from throughout the area is working to complete the work.

You can help. Please send your ideas. We know you are busy, but you can make a difference if you answer as many questions below as you can. We can all work together to develop a name and a logo that will identify the area just the names of Southend, NoDa, Dilworth, etc. are accepted.

Your input Needed. Please Return this survey by Now.

You are welcome to forward this survey to others who care about east Charlotte and its future.

No Email? Send your survey to

EAST Branding  Committee – attention Carola Cardenas
Simmons YMCA
6824 Democracy Drive
PO Box 25382
Charlotte , NC 28229

REPLY TO: brandsurvey@charlotteeast.com
(you can copy the survey into an email and indicate your answers)
  1. When you think of east Charlotte , what best describes the physical area you include?

    WEST BOUNDAR Y

    ___ Belmont

    ___ other: __________________________
    ___ Plaza-Midwood  
EAST BOUNDAR Y
___ Harris Blvd ___ Mtthws/MntHill
___ County Line ___ other: __________________________

SOUTH BOUNDAR Y
___ Independence Blvd ___ other: __________________________
___ Briar Creek  

NORTH BOUNDAR Y
___ Shamrock ___ The Plaza
___ Monroe Rd ___ other: __________________________

 

2. How would you describe the CURRENT atmosphere of East Charlotte / Charlotte East ?
Number your top FIVE of the words below:
1=top priority to 5 = lowest importance. If needed fill in additional words and number them.
  __ Ethnic food center   __ Community-active   __ Good food
  __ Naturally beautiful   __ Diverse   __ Beautiful
  __ New   __ Struggling   __ Natural
  __Convenient   __ Established _   __ Big trees
  __ Impermanent   _ Dynamic   _ Heart of charlotte
  __ Changing   __ Pretty   __ International
  __ Progressive   __ Cosmopolitan   __ Ethnic food center
  __ Traditional   __ Sophisticated   __ Friendly
 

__ Comfortable

  __ Fragmented  

_ Open to possibilities

 

  _ Decaying   __ Historical   ___ Warm
  __ Solid  

__ Old

  __ Neighborly
  __ Dangerous   __ New   __ Fun
  __ Exciting   __Convenient   __ Attractive
  __ Conservative   __ Unstable   __ Conservative
 

__ Misunderstood

  __ Forward-thinking   __ Backward
  __ Accessible   __ Divided    
 

Others:

 

       

 

3. How you would like to describe East Charlotte / Charlotte East in five years .
Number your top FIVE of the words below: 1= top priority to 5 = lowest importance. If needed fill in additional words and number them .
  __ Ethnic food center   __ Community-active   __ Good food
  __ Naturally beautiful   __ Diverse   __ Beautiful
  __ New   __ Struggling   __ Natural
  __Convenient   __ Established _   __ Big trees
  __ Impermanent   _ Dynamic   _ Heart of charlotte
  __ Changing   __ Pretty   __ International
  __ Progressive   __ Cosmopolitan   __ Ethnic food center
  __ Traditional   __ Sophisticated   __ Friendly
 

__ Comfortable

  __ Fragmented  

_ Open to possibilities

 

  _ Decaying   __ Historical   ___ Warm
  __ Solid  

__ Old

  __ Neighborly
  __ Dangerous   __ New   __ Fun
  __ Exciting   __Convenient   __ Attractive
  __ Conservative   __ Unstable   __ Conservative
 

__ Misunderstood

  __ Forward-thinking   __ Backward
  __ Accessible   __ Divided    
 

Others:

 

       

 

4. If you could give a name to this area now, what would you call it (indicate ONE):
  East Charlotte   YOUR Name Idea(s):
  EAST   Charlotte East
5.When you talk to others, how do you describe East Charlotte ?  
6.What is east Charlotte 's biggest asset?  

 

7. What is the biggest opportunity for east Charlotte ?

 

 

8. What is the biggest challenge for east Charlotte ?

 
9. Other thoughts or facts the task force should know?  

PLEASE HELP US KNOW WHO IS GIVING INPUT.
These questions are for general analysis only. They will NOT be tied to your name.

What is y our interest in east Charlotte (please check all that apply):
      Realtor R
  Resident homeowner   Investor
  Resident renter   Current Developer
  Former resident   Prospective Developer
  Prospective resident   City / Government official
  Current Business Owner   Community Organization representative
  Former business owner   Other: _____
  Prospective Business Owner    

Optional:

Your address OR Business in East Charlotte : ___________________________________

Would you like to participate in the committee that is doing this analysis and making recommendations?

If YES -- Your Name____________________________________

Contact Information (email and phone): __________________________________________________

Do you want to be on the email list for reports of results, future updates and/or giving input? _____yes ____ no

If yes, your correct email address: _____________________________

 

Branding East Charlotte is a cooperative volunteer effort supported by the Eastland Area Strategies Team (E.A.S.T.). The commmittee: BG Metzler (Plaza-Midwood/E.A.S.T.), Darrell Bonapart (CECP), Jamie Banks (Charlotte Economic Development Dept), Jarrett Royster (YMCA), Jean Greer (ASC-East), Josie Bulla (AIA), Louise Woods (Coventry Woods), Louise Barden (Evergreen Neighbors)

 

 

 

 

 

 

     

For information, contact: Info@charlotteeast.com                                             Updated June 23, 2009

This site is a service of the Eastland Area Strategies Team (E.A.S.T.), a volunteer board working for the future of East Charlotte.